Divvy Chicago Bike Share

Strategy and Branding

In collaboration with IDEO, Firebelly designed the brand and strategy for Chicago’s bike share program, Divvy. The program’s focus on practical and utilitarian aspects of cycling positioned the bike share as a smart, active and logical option for getting around the city. The enthusiastically-received program was driven by an identity with symbolism, moxie and of course, Chicago Blue.
Website Design
Ohn Ho
Art Direction and Logo Design
Will Miller
Station Design
Ohn Ho and Nick Adam
Saverio Truglia
Strategy Session at IDEO

Divvy Launch Website